Resources - Website Colour Schemes

Red

Red is the colour that provokes the most physiological responses. It has been shown that red causes the human heart beat and blood pressure to rise and to aid the interconnection of brain neurons. It has also been shown that people working in a red environment work faster, but they also make more mistakes. It increases restlessness and nervous tension. Also, red is commonly regarded to increase appetite.

Red provokes the strongest reaction of all the colours, it is the colour of ripe fruit, fire and blood. It is the most easily recognized of all the colours. In nature, particularly in the sea it is a sign of poison and right across the word is used for danger and stop signs. In the western world it is a symbol of passion and romance.

Red is a powerful colour and should be used sparingly, especially bright red. Red and blue are among the worst combinations of colours. Red has the longest wave length and blue one of the shortest. This makes it difficult for the eye to separate and focus the colours. The lens has to work hard as the eye tries to focus on both colours at the same time. This tiers the eye out quickly.

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