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I don’t know anything about websites!
Everyone is an expert at something; you may be able to build a car with your eyes closed or have the world’s largest collection of football stickers. At Realworks, we specialize in all things www. You don’t have to know anything about computers or the internet to run a successful internet site. Just find your area of expertise and we will create the site for that.
Generally speaking, if you have a good product or service you should be fine… under the right guidance. Truth is, very few of our customers know what they are looking for, they don’t even really know what they like and dislike design wise. See How To Write An Effective Design Brief. Most of the enquiries we receive are from people just wanting to know more about where to start and what is involved. They have heard you can make money on the web and it seems like an obvious place to promote their existing company.
How much time does it take?
To build a website it takes a lot of time and effort for us at iSo. For you, there is really nothing to do but occasionally check how your design is coming on. From the out set we identify your objectives and how best to achieve them. This allows us to just get on with the job and keep you up-to-date with progress.
Once the design is complete you will have a fantastic site that generates strong sales leads. You can then promote the site as heavily as you like and even that we can do for you! If your current marketing strategy drives enough traffic to your site that’s great but if you want more then see Search Engine Optimisation.
How do I sell online?
Like I mentioned earlier, we identify your objectives right from the start. Having had a meeting with you we can advise on the best strategy. For example, if you were selling mattresses online we may recommend that your sites primary objective was to generate enquiries as mattresses are a product that people put a lot of though into. How ever if you were selling business merchandizing material we would suggest that you have a full ecommerce shopping site as a photo and description of the items is adequate in most cases for your visitor to make a purchasing decision.
The above are real life examples of our customers and have proven to work with great success offering high ROI.
How much does it cost?
How long is a ball of string? Yes I know, not very helpful. A great website doesn’t have to cost the earth but then you DO GET WHAT YOU PAY FOR. iSo are by no means the cheapest website design company but then we are not the most expensive either, how’s that for honesty. So if you want a cheap deal, sorry it’s not hear. How ever if you want the very best design for an incredibly reasonable price then we can help.
I will say though that iSo do offer a very affordable website design package for just £10 per month. See Affordable Website Design for more details.
Where do I start?
To give yourself the best chance of conveying your ideas to your designer (be it Realworks or otherwise) read our How To Write An Effective Design Brief resource. From there get in contact with your chosen short list of designers and give them the information detailed in the above resource.
TIP: Tell them what you want and let them give you advice. Don’t let them prescribe a static solution; you will end up fighting them to completion to get what you want.
Then what?
After your initial consultation, try to be quick in providing any information that the designer asked you to. This will help the designer conceive the design concept and will ultimately speed up the initial design stages.
INSIDE KNOWLEDGE: From a designers point of view, if a client is quick in responding. The designer knows that the client is keen and that the website will be a quick completion, which means that he gets paid quickly. Also the designer knows that if the client reacts quickly then he must reciprocate that for the client.
(Don’t tell me I don’t give you anything! That is about the most valuable information you will hear. The amount of people I meet that ask me to take over the management of their website because there current designer doesn’t respond quickly enough. I could have just saved you a lot of agro.)
Agree a design concept as soon as possible, if there is something you don’t like or would like to see, tell the designer. If you are not sure what it is you like or dislike consider these points:
- Colour
- Imagery
- Quantity and quality of text
- Typography
- The atmosphere that particular designs create
Agreeing a design concept allows you and the designer to focus on the really important work of creating copy for the site. The text and images you use are vital for converting visitors to sales. See Website Content for an outline of the general content issues. If you really want to make a get rich quick website then my Get Rich Quick resource discuses topics such as pre-selling and recommends some fantastic reading.
So simple…
Well it may not be quick and easy, but it is a simple concept. The best things always are and you can build from there. Take Google, Ebay or Myspace, they all started out with very clear core business objectives and achieved them outstandingly. From there they have gone on to diversify to the point of world domination.
Follow these steps and you will start from firm foundations:
- Identify your objectives and a strategy for achieving them.
- Choose a reputable designer, one that you have confidence in… like me?
- Discuss what you want to achieve
- Aim at those objectives
- Promote your website, either via online or offline marketing or both!
Best of luck and if you would like to know more, do take advantages of the resources on this site.
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